Step By Step Selling with ClaxtonBird

Our role begins with an initial appraisal. During this stage, we will visit the property to assess its features, condition, and location. We will consider recent sales data for similar properties in the area to determine a competitive market value. We may also evaluate factors such as local amenities, transport links, and schools, all of which can influence the price. Based on this assessment, we will provide you with a valuation and a recommended asking price, which will reflect both market conditions and the property’s potential.

Setting the Right Asking Price

Setting the correct asking price is crucial to the success of the sale. Overpricing can lead to the property languishing on the market, while under-pricing may result in a loss. We will use our knowledge of the local market to advise on an asking price that is realistic, competitive, and in line with current buyer demand. We will explain how the price fits into the broader market and any factors that may influence buyer interest, such as seasonal demand or economic conditions.

Preparing the Property for Sale

Before listing, we may offer advice on how to present the property in its best light. This could include recommending repairs, improvements, or staging the home to make it more appealing to potential buyers. We may also suggest professional cleaning services or recommend minor cosmetic fixes that can increase the property’s value or appeal. Every property we list we work with professional photographer to ensure that the home’s online listing looks its best.

Energy Performance Certificate

An EPC is required for property sales, and if your property does not have a current Energy Performance Certificate, we can arrange one for you. The EPC is a legal requirement that provides potential buyers with important information about your property’s energy efficiency and environmental impact.

Once the property is ready to be listed, we will create a detailed marketing plan. This typically involves listing the property on major property portals such as Rightmove and Zoopla, as well as many other websites. We also feature the property on our own website and in print advertisements. High-quality photos, a well-written description, and floor plans are used to highlight the home’s best features. Before we publish your property details, we will send you a draft for your approval. We will also ask you to fill out a brief property questionnaire to ensure we have all the necessary information on record.

• Strong Network and Database of Buyers

  Thanks to our strong presence in the local market, we have a large and diverse database of potential buyers. We work closely with all types of applicants from first-time buyers and home movers to investors, to allow us to match the right property with the right buyer. This extensive network often means that we can generate interest in your property quickly and, in some cases, if requested, even secure a buyer before the property hits the open market.
  
  

• Professional Photography

  We use a professional photographer to take your property photos, ensuring that your home is presented in the best possible light. Unlike photos taken by an estate agent, who may lack the expertise or equipment, our professional photographer knows how to capture your property’s key features, highlight its strengths, and create appealing, high-quality images. These photos make a significant impact online, grabbing the attention of potential buyers and making your listing stand out.
  
  

• Rightmove Feature & Premium Listings

  We offer feature & premium listing options on Rightmove to every client as standard to give your property the visibility it deserves. With a Feature Listing, we ensure your property stands out at the top of search results, attracting more attention and viewings. For even greater exposure, a Premium Listing places your property in a prime position with high-quality images and extra marketing tools, helping you reach a wider audience and secure serious buyers faster.
  
  

• For Sale Board

  A sale board not only boosts visibility but also makes it easier for buyers to find your property. It attracts local interest, creates urgency, helps generate more viewings and acts as a constant advertisement.

When potential buyers express interest, we handle the enquiries and schedules viewings. We will answer questions about the property and arrange times that are convenient for both the seller and the buyers. During viewings, we will act as the intermediary, ensuring that the seller’s privacy is respected while also showcasing the property’s best features. We may also provide insight into the surrounding area, local amenities, and any other selling points that could appeal to buyers.

Negotiating Offers

When a potential buyer makes an offer, we act as a negotiator between the buyer and the seller. We will communicate the offer to you, our seller and advise on how to respond to achieve the best outcome, based on your goals and the current market conditions. We may encourage a counteroffer or recommend accepting the offer, depending on the circumstances. We will also help navigate any conditions attached to the offer, such as timescales of the sale.

Managing the Sales Process

Once an offer is accepted, we will oversee the sales process, keeping both the seller and buyer informed of key milestones. We will assist with arranging any necessary surveys or valuations, such as a homebuyer’s report or a mortgage valuation. We will liaise with the buyer’s solicitor and the seller’s solicitor to ensure that all legal paperwork is in progress. We may also advise on the timing of the transaction and help coordinate a smooth transition from exchange to completion.

In many property transactions, there may be a chain of buyers and sellers involved. We play a vital role in monitoring the chain and ensuring that all parties are progressing towards completion. We will communicate regularly with the other estate agents, solicitors, and buyers to ensure that there are no unnecessary hold-ups. If any issues arise, we will act to resolve them and keep everyone informed.

Finalising the Sale

As the sale moves toward completion, we ensure that all remaining tasks are handled smoothly. This includes confirming the completion date with both the seller and buyer, arranging for any final inspections or walk-throughs. We may also help with any last-minute details, such as organizing the handover of keys or confirming the final utility readings.

Completion and Aftercare

On completion day, we ensure that all the necessary steps are followed. The buyer takes possession of the property, and the sale proceeds are transferred. After completion, we may follow up with both parties to ensure satisfaction.

Fees & Contract

We operate on a straightforward ‘no sale, no fee’ basis. From the start, we’ll agree on a single, competitive fee that covers all aspects of our service, ensuring full transparency and no hidden charges. This fee is only payable if your property is successfully sold.

We believe in providing exceptional, helpful, and successful service without the need for long-term contracts or restrictive sole agency agreements.

Throughout the process, our primary role is to facilitate a smooth and efficient transaction. Our expertise in pricing, marketing, negotiations, and help to ensure that sellers navigate the complexities of the property market with confidence.